This involves making your website more search engine friendly. You do this with SEO (Search Engine Optimization), along with structuring your website so that the SEO factors take effect. Imagine that SEO is like a packet of seeds, and your web design is the soil. The better you tend to your soil, then the more effective your seeds will be. Here is a little bit of SEO advice and advice on optimizing your site structure more search engine friendly so that you may rise up through the SERP (Search Engine Results Page).
Install Meta tags on your page and fill them in
There are a few SEO functions that you need to write into a web page if you are the designer. If you are using a content management system such as WordPress, then the functions are probably already available for you right there. But, if you are building it from scratch then you will need to consider things such as Meta tags and where you start the page content.
Put your title in a title tag and put it at the top of the page
The title of each page should be nestled at the top of every page. You will need to look up exactly where it should appear on the HTML coding, making sure that it is put in the title tag. Try to add in a keyword or two from your keyword Meta tag. If that same keyword(s) is also in the URL then it will be even more effective.
Make your URLs more search engine friendly
This means making your URLs readable by humans. You could do worse than making the URL the same as the page title. Do not add symbols and do not simply name your pages “pg 1,” etc. Do not fill it with keywords because that is not readable by humans, just write it with the hyphen in between so that people can read it and it will make your URL more search engine friendly.
Write the page with just HTML code
Make sure your web programming is tight
This means keeping your coding more concise. There is an easy way to do things and a long way to do things. Do not take the long route, even if it means the code is easier for you to read. If you think that the tight code will make it hard for you to read and alter later, then explain what each element does in the coding and comment-out the explanative text.
Make your website quicker to render
This means having tight code, clean code, and it means not adding page elements that are going to make it harder for the browser to interpret. If your page is heavy or does require any sort of complex rendering, then look up ways to lower the render time on the page.
Make your website quicker to load
This often means lowering the weight of your page so that there is less to load. But, it may also mean removing page elements that are hard to render, or ones that take longer to load. The loading time does not just mean the time it takes the text to appear. It means the time it takes from the page starting to render until the last element is loaded. If one element takes longer than the rest, then remove it or swap it for something else and the SEO value of the page will increase.
Optimize every image and video for SEO
This means adding in ALT tags, titles, etc. It means putting keywords in these elements and it means making the videos or images easy to render. It means making images as lightweight as possible without affecting the image quality. It means renaming the actual image or video files with keywords inside and uploading them to your server again.
Have most of your Meta tagged keywords in the content
The keywords that you put in your Meta keyword tag are supposed to represent what the page is about. The keyword tag may not seem important anymore, but it is yet more ammunition for pointing the search engine crawlers to the correct keywords. If the keywords in your Meta tags are not in the content itself, then there is little point in putting them in the Meta keyword tag in the first place.
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